LinkedIn will be launching short videos similar to TikTok for its users.

LinkedIn is experimenting with a short-form TikTok-like video feed, following the lead of other popular apps like Snapchat and Instagram.

According to TechCrunch, Austin Null, chief strategy officer at McKinney, first discovered the feature. He also gave a brief introduction to LinkedIn’s newest feed, located in the app’s navigation bar under the new Video option. When users click on the “Video” button, they are taken vertically to a stream of short videos that can be easily swiped through.

While sites like TikTok cover a wide range of content types, LinkedIn uses the video stream to focus specifically on career-related topics. This change aims to increase engagement and discovery of the platform by presenting users with simple-to-understand videos of professional development and expertise, according to TechCrunch.

The report also states that users can like, comment and share the video with others. The company has yet to share the intricacies of how the feed selects the movies to send to users.

In addition, the report states that the video feed would include videos about careers and professions. The newly launched LinkedIn feed aims to increase engagement and exploration of the network by providing users with concise videos that they can quickly scroll through. The feature is currently being tested and is not yet available to all users.

“LinkedIn’s new feed would give creators a new place to share video content and could potentially reach more viewers. It’s possible that LinkedIn may also monetize the feed at some point in the future to entice creators to post their video content on the app,” TechCrunch’s report adds.

LinkedIn recognizes the growing consumer desire for video content as a way to learn from professionals and industry experts. The platform’s testing of this new functionality demonstrates its dedication to adapting to user preferences and facilitating information sharing within the community.

Publishing a TikTok-style video feed on LinkedIn opens up new options for content creators, especially those who have found success on TikTok by providing career advice and insights.

In addition, LinkedIn is experimenting with adding games for professional use. Application researcher Nima Owji discovered code snippets that reveal LinkedIn is testing a unique feature that ranks players’ scores by workspaces, then “ranks” organizations based on those scores. However, a LinkedIn representative stated that the photos published by the researcher are not the latest versions.